SaveArtSpace is proud to present PULSECRAFT, a public art exhibition on ad space in New York, NY, starting October 31, 2025, curated by Jérôme LaMaar Rice.

PULSECRAFT: Navigating the interaction between Spirituality, Science, Style and Society, shaping the frequency of culture. Futuristic thinking is present at every corner of culture but how can we tap into the pulse of the next wave of innovation, creativity and style. Let’s counter the mundane with marvelous new ideas and perspectives that challenge the old guards who only know how to exist in fear, lies, poor taste and control.

We invite artists of all ages and talents to submit their artwork between August 5 and September 15, 2025. This is an opportunity to have your work placed on billboard ad space in New York, NY.

Open call for art ends September 15, 2025. There is a small donation per image submission to participate, each donation is tax deductible and goes to producing the public art. Selected artists will be announced after September 29, 2025. Public art will be installed October 31, 2025 in New York, NY, and will be on view for at least one month.

Curator

Jérôme LaMaar is a Bronx born polymath. Clients often activate him as a Visionary, Creative Consultant, Designer, storyteller and futurist stylishly blending and transforming fashion, accessibility, art, technology, color and culture. With over 24 years of experience thanks to an early start at Baby Phat at age 15, where he gained significant experience for his role as Associate Creative Director for the successful brand all while attending school. An ambitious teenager full of talent and a lover of art & fashion history, Jerome would collect his grandfather’s vintage clothes and styled them with modern pieces with a strong sense of color and style which led him to stand out from his peers. This strong sense of style created unique features in several Japanese street style magazines throughout the early 2000’s. Later in 2008, he official cultivated trends in New York, Paris and Japan and became a certified trend forecaster for Promostyl, Peclers Paris, The Doneger Group and WGSN, traveling the world identifying fashion, emerging cultural movements, color, technology trends for global trend agencies.

In 2006, his ambitious creative spirit lead Jerome to take on a weekend Position at Scoop NYC while maintaining his role at Baby Phat simply yo understand the actually needs of the consumer through retail and sales.

In 2015, Jerome created his own store, called 9J Concept Store in the Mott Haven area in the South Bronx which sparked the development of the forgotten area. 2017, Jerome was the inspiration for the best selling children’s book, Scholastic’s The Word Collector highlighting his love of community, words and the color pink. In 2022, he made history once again creating a successful 3 part collection for Macy’s . The collections focused on New-American classics fusing color, tailoring, glamour , vintage ideals and workwear details from menswear and womenswear with a touch of refined street style and dreamy preppy style for 5:31 by Jérôme LaMaar x AND NOW THIS. The collections sold out in record breaking time both online and in-stores.

Jérôme attended The Fashion Institute of Technology for Fashion Design and Fabric Styling. He now holds certifications in software engineering from IBM, UX Design and Generative AI from both Microsoft and Google as a focus to bridge color, style and technology to improve the way brands relate to what consumers desire. Jérôme has collaborated with A-listers such as Beyoncé, Mariah Carey, Rihanna and partnered with brands such as Auberge, Adidas, Birkenstock, Booking.com, Calvin Klein, Disney, Diageo, Faena Hotels, Grubhub, Google Pixel, Glossier, LYFT, LEE Jeans, Michelin, Mattel, Manolo Blahnik, NIKE, Stadium Goods, Samsung, Swarovski, Seamless, P&G, Pantone, Perrier, PUMA, Pinterest, Tommy Hilfiger, The Real Real, Timberland, Virgin Hotels, Warner Brothers, Wells Fargo, Woolrich, The United Nations, and Uniqlo.

A native New Yorker known for fusing style and culture with technology and luxury, LaMaar’s innovative vision continues to push the boundaries of style, gender, and tech, inspiring a new generation of creators to embrace different ideas to build culture. This non-traditional result focused approach to style, creative direction, branding and marketing has led to being featured multiple times in GQ, Vogue & The New York Times 16x. Finally, Jerome Partnered with Swarovski and Cartier to create a look for 2025 Custom MET GALA for Andra Day.

Connect with Jerome at @jeromelamaar.

SaveArtSpace

Founded in 2015, SaveArtSpace is a non-profit organization that works to create an urban gallery experience, launching exhibitions that address intersectional themes and foster a message of social change that benefits the working class. By placing culture over commercialism, SaveArtSpace aims to empower artists from all walks of life and inspire a new generation of young creatives and activists.